Made Fresh for L'Arte Della Cucina
‘Made Fresh’ is a poster campaign designed to represent the freshness of the Barilla brand, by re-creating the unique shape of their sauce bottle using the very, garden fresh ingredients, they use to
make their sauce.
The concept behind the poster was that the bottle shape could be re-created using the different ingredients found in each flavor of Barilla sauce. The entire process and shape was created by hand. For example, in this poster we see a Barilla bottle created from all the ingredients used in their ‘Mushroom Sauce'. Similarly, a bottle for each Barilla flavor can be created using the related ingredients, turning the poster into a series of eye catching, appetizing images.
A second option was also created to typographically represent the process of making the Barilla Sauce