A rebranding project for the Austrian Governments organization dealing with science and technology. Called OSTINA (Office of Science and Technology In Austria), they are mainly concerned with

- Expansion and maintenance of the OST Scientist Network - an interdisciplinary network of researchers,
R&D managers, and S&T policy experts

- Consultation and information on policy in science, research, and technology

- Support and advice on initiation of new R&D cooperation between institutions

- Information via bridges, a free online magazine, on current topics of research and technology policy


Keeping these important goals and missions in mind, I rebranded the organization as 'A Plus'. The concept behind the new design is explained below

 Brand mood board

Brand mood board

 Typographic expression

Typographic expression

  New logo for the organization, now called A Plus, which reads as / A+ : A global sign for excellence / 'At' : The short form of Austria / A plus : Refers to adding new countries as partners.

New logo for the organization, now called A Plus, which reads as / A+ : A global sign for excellence / 'At' : The short form of Austria / A plus : Refers to adding new countries as partners.

  Logo with transformative element. The patterns are created by abstracting shapes from the partnering countries national flag. China and India are the next two countries, that Austria aims to make partners.

Logo with transformative element. The patterns are created by abstracting shapes from the partnering countries national flag. China and India are the next two countries, that Austria aims to make partners.

  The branding was presented on real laboratory slides

The branding was presented on real laboratory slides


Austria + China



Austria + India



A Plus Website